Public Relations

Public relations are the practice of controlling communication between an organisation and its community. Public relations helps an organisation or individual to improve their reputation with their publics of what that organisation do, what that organisation says and what do others say about that organisation.

Public Relations are more believable and convincible than advertising and is a lot less cheaper, an event provides a vast amount of multi-publics.



Public relations are stakeholders who can be individuals, organisation or groups of people who can be affected by the organisation’s actions. Common activities of public relations include:

• Speaking at conferences
• Working with the media
• Crisis communications
• Media engagement
• Employee communication
  

All these activities are not tangible which makes it different from advertising.

Here are what my two event’s publics are to make them two events successful within the community:

• Local Community
• Pressure Groups
• Employees
• Management
• Suppliers and Distributors
• Customers and Potential customers
• All types of media e.g. Television, Newspapers
• Government and Local council’s
• Shareholders
• Banks and Financial institutions
  

From the list above the message that my two chosen events want to get across is to set the two separate event’s objectives out to the public’s to promote the Crufts Exhibition and The Babyshambles Tour 2009/10. To create awareness and develop knowledge, overcome any misunderstanding of the two events, inform stakeholders on what’s on offer to them and how they will benefit for example the local community, If Babyshambles plays at a certain venue for their tour it might have a benefit to that local community’s town or city and it might increase the reputation for the locals.

Lastly to keep all public’s assessed on the nature of the event for example the local people who live around the NEC and venues which Babyshambles have performed at.