Email marketing is a very popular way of promotion for organisations to promote their organisation or event and is a quick and easy service to reach a potential customer either through sending spam or sending updates and newsletter after a customer has registered for e newsletters. I have found out that Crufts provides customers with e newsletters but before receiving e newsletters from Crufts, visitors have to sign up and register with the Kennel Club through any easy step by step form to fill out online which visitors have to chose which type of news you would like to receive such as news from the Kennel Club or updates for the Crufts exhibition.
The email marketing that I received from Crufts on the 04/03/2010 at 23:44pm was an email which welcomed me and thanked me for signing up to the Kennel Club for latest news updates providing me with a direct link to the Kennel Club.
This email clearly clears shows to the visitors that they are now signed up and do not need to worry about missing out on updated news on Crufts and the Kennel Club. Also a direct link is provided for me and other guests to be able to log in straight away to find more exclusive news and information instead of on the official Crufts website.
After logging onto the official Babyshambles MySpace site I found out that Babyshambles offers fans to sign up to their mail list offering the chance for fans to gain the latest news on the band, gigs and to win goodies.
After signing up (08/01/2010) through an easy step by step guide and process of filling in my personal details and entering a valid email address, I was expecting to receive some email marketing from the band straight away of a confirmation email thanking me for joining the mailing list and expect some more email marketing from updates of the band, But I have not received anything since I first signed up. I found this very disappointing especially as I am a Babyshambles fan expecting gig news and updates about the band. Also this looks bad on the band and promoter of the MySpace as they promise fans if they sign up they will receive news etc which is misleading people to sign up and lying to them.
Therefore it is shown that Crufts provides a more active and updated direct marketing approach to remind their customers and fans compared to the band Babyshambles by sending personal direct mail to previous customers and providing a direct link to a special section of exclusive news etc. As well Crufts provides a confirmation email straight away confirming guests that they are now signed up and registered for updates. While after signing up to receive news and gig updates from Babyshambles, guests do not receive anything making it misleading and disappointing for fans.
It is interesting that the Babyshambles response is so poor As you say they do make promises and set expectations but then don't deliver. I wonder if they don't have the back up organisation to keep an active web presence going?
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