Events Marketing

The first magazine advertisement that I found for the Babyshambles tour 2009/10 was in a magazine called NME Magazine. This magazine is known to be a popular music magazine in the U.K since being published weekly since March 1952. The magazine has become the best-selling British music magazine which I think is ideal for Babyshambles to promote their tour in if it is a popular magazine with music readers and fans.

The issue which I found the advertisement of the tour in was in Issue 48, Page 47, November 2009 which can be found in the middle of the magazine in the first section of the gigs pages, Normally if a certain band is advertised on the first page of the gig section it usually means that they are a big known band which readers would normally like to see which Babyshambles do represent being put on the front page of the gig listing.

The advertisement of the tour is very small and only covers a small section of an A4 page, here readers can see straight away that it’s Babyshambles as the band’s name is in a bold white text with a black background making it stand out to the readers. Also there is a picture of the band on the left hand side to represent that it’s Babyshambles.

On the advert there is a list of options of where readers and fans can chose to see the band as the text contains dates, venues and a telephone number of different venues for viewers to ring up to book tickets or to find more information.

Lastly at the bottom of the advert is a link to Babyshambles MySpace and official website page for fans to find out more information about the tour.

The second magazine promotion that I got for the Babyshambles tour 2009/10 from the same magazine issue but on a different page being on page 7 was an interview with Pete Doherty, Here Pete Doherty was being interviewed and questioned about his new tour. Quoting “ This Tour is what the doctor ordered” meaning anticipated and demanding fans are waiting to hear and see the new material from Babyshambles and Babyshambles are looking forward to touring and advertising their new material.

As well as the interview with Pete Doherty, NME seem quite excited and interested on supporting and helping promote the Babyshambles 2009/10 tour advertising to readers that Babyshambles are ready to kick off their new tour since two years ago with new material and also advertising Babyshambles third new album as well.

This is a good example of positive public relations publicity as the NME magazine are helping and promoting Babyshambles to the general public and other public relations that they are ready to kick off their new tour in a positive and bigger way to the general public and that the band are a well worth band to see within the live events industry in the U.K and well worth the money.

Lastly the third promotion that I found was from the same magazine (NME) but was from a different issue being: Issue 49, Page 52, December 2009, it is the very same promotion with the same layout and format as the first promotion that I found but instead it covers half an A4 page and can be found in the up and coming gig section but in the middle this time.





Also the NME Radio and the XFM radio station logo’s are on one of each side of the pages at the bottom, this is an extra way of promotion for the two sponsorships to advertise their organisations buy advertising on the Babyshambles advertisements so readers can notice and hopefully then go and listen to the two radio stations.




So in conclusion it seems that both of my chosen events have got partnerships and deals with specific magazines that cater for the two event’s specific target audience’s such as Dogs Weekly caters for Dog lovers which the Crufts exhibition fits in well as it’s a dog show and NME concentrates on British music and Rock music which Babyshambles falls into that music genre category.