“Sponsorship is a cash or in-kind fee paid to a property such as entertainment, sports in return for access to the exploitable commercial capability associated with that property”
An example of sponsorship can be Nike, who is a sports company that sponsor one of the U.K’s most famous football teams Man United who provide equipment for the football team in exchange for brand recognition.
Other reasons for sponsorship may include signage at music and sports events, local or national media coverage and maybe promotional opportunities before and after the event.
Crufts
After Researching information about Crufts I have found out on their official website www.crufts.org.uk that they are sponsored with the following compan
ies for 2010:DFS- http://www.dfs.co.uk/
DFS is massively excited to be the principal sponsor of Crufts 2010. The event is part of the fabric of British life and it is always clear to see that dogs enjoy being in the limelight in the show ring, just as much as cuddling up with their owners on the sofa. DFS is proud to be involved in an event that is dedicated to ensuring that dogs have happy, healthy and comfortable lives.”
Eukanuba- http://www.eukanuba.co.uk/Eukanuba are now into their third year of being one of the sponsors for Crufts. Eukanuba are a pet food company which try to create pet food of nutritional high quality animal based protein products.
There nutritional products include special veterinary prescription diets and tailored nutrition for life stage, breed size, activity levels etc.
Because Eukanuba is a respected known company for providing different nutritional needs for different breeds of dog, it has led the company to go into partnership with breeders and major dog organisations such as the Kennel Club.
Visitors who attend Crufts will be able to find the Eukanuba stand in the exhibition halls where visitors can discuss their dog’s dietary needs and be able to see the special offers that they have on the Eukanuba ranges of dog food.
ProPlan- http://www.purina-proplan.com/uk/
ProPlan is a range of dog food by Purina which is one of the leading pet food brands throughout the U.K.
ProPlan is tailored food to meet the specific requirements of dogs at each life stage and includes special lifestyle formulas.
At Crufts visitors can discover exactly what their dog needs for a lifetime of natural protection by heading down to the ProPlan stall for information and advice.
Samsung Electronics (U.K) Ltd- http://www.samsung.com/uk/aboutsamsung/citizenship/companionsforabetterlife.html
Samsung is now in its 18th year of sponsoring Crufts and still continues to support Animal Welfare (ensuring that all animals owned by humans have their basic needs fulfilled in terms of water, food, shelter and health.)
Samsung are also involved in funding Samsung Guide Dogs for the Blind based in Korea where growing number of dogs are trained every year.
Lastly Samsung are involved with helping fund the Royal New Zealand Foundation for the Blind Guide Dog School to ensure that all their trainers are qualified to the highest international standards.
Official Sponsors
Arden Grange- http://www.ardengrange.com/
Arden Grange is a family run business based outside Brighton who produces Super Premium pet foods for dogs and cats since 1996.
Arden Grange use only the best quality, natural and wholesome ingredients in all their pet products for your dog or cat providing them with a highly appetising, nutritionally complete and balanced meal.
Lastly the company will provide your pet with different food products to suit your pets life stage, breed size and activity level.
R&L Pet Products Ltd- http://www.rlpetproducts.co.uk/R&L Pet Products Ltd are a company who are sponsoring Crufts and are there to sponser the official cleaning team with Urine Off which is the original odour and stain remover.
Visitors will be able to visit their stand to see fantastic modern products such as Urine Off, Yard Clean and Drinkwell Pet Water Foundations all for the benefit of your pet’s health and well-being and for your home.
Royal Canin- http://www.royalcanin.co.uk/
Royal Canin was the first ever company to design special food and offer specially developed food for different sized dogs.
Royal Canin will be the sponsors of Discover Dogs exhibition and will be looking forward to having the chance to meet visitors and their dogs on finding the right food for their canine.
Babyshambles
After Reaseaching the sponsers for the Babyshambles U.K Tour 2009/10 I found the following sponsers:
NME Radio- http://www.nme.com/radio
NME Radio will be the main sponsor for the Babyshambles 2009/10 tour across the U.K. NME Radio is a radio station adapted to the famous U.K rock magazine NME. NME broadcasts new and alternative music and was established in June on the 24th 2008.
It is owned and operated by DX Media located in the radio studio in the Blue Fin Building on London’s South Banks and also home to NME magazine’s parent company IPC Media.
Xfm will be the second sponsor for the Babyshambles 2009/10 tour across the U.K. Xfm is a commercial radio station dedicated to alternative music mainly being indie pop. It is owned by the company Global Radio who are a British commercial radio company in the United Kingdom.
Xfm was established in 1992 by Sammy Jacob who is co-founder of the NME Radio in 2008. The radio station is currently on four stations: Xfm London, Xfm Manchester, XFM Scotland and XFM South Wales.
In conclusion I have found out that all the different sponsors for my two chosen events all want the same thing which is publicity to advertise their different products and services to the general public and other organisations.
For the Crufts exhibition I have noticed that there are lots of sponsored organisations that are dog food companies which are there to advertise pet food and give out free samples to the general public so hopefully then dog owners will start to buy the sponsored organisations products in the future and scrap the old products.
Lastly NME Radio and Xfm have become sponsors for the Babyshambles 2009/10 Tour as they both want to promote their different radio stations to fans and visitors that attend the gig so that both radio stations can gain more listeners and maybe help to promote and get a wider range of listeners around different regions of the U.K as Babyshambles are doing a tour around different parts of the U.K
Great research noted here (spot the typo though on the title). I can see the links for most of the sponsors - dog food, nme etc. Samsung seem to be doing it for Corporate Social responsibility reasons - charity link. Don't get the DFS sponsorship. Why don't you review their target market and Crufts' tgt mkt and try to draw some conclusions?
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